Recent Writing
03 Oct, 2025The sails are new. The journey remains the same.
As of three weeks ago, I’ve taken on the role I previously disliked the most: a product manager. Which has me questioning what that means fo...
28 Aug, 2025We interview every hire for product sense. Here's why you should too
Everyone on your team is already making product decisions. The question is whether you're hiring people who make good ones.
18 Aug, 2025Dog fooding and vibe coding
Every few weeks, I'm on support at Plain. We always rota one technical person + one non-technical person. We answer questions, help people g...
05 Aug, 2025How "Good enough" kills great teams
Every great team dies the same way: One rounded-up hiring score at a time.
19 Jun, 2025Creating magic moments
Ever watched a murder mystery where every clue feels exciting but incomplete until that one perfect detail ties it all together?
12 Jun, 2025Leading through prototypes
You're in the room. You're being heard and design is "valued." And yet... Things aren't happening. What's going wrong?
05 Jun, 2025Reshaping the triangle
Your team ships features fast, but customers aren't biting. You add a product manager to coordinate better, prioritize smarter, move faster....
11 Sep, 2020Approaching complexity
Often in product and design, we see complex and simple as opposite ends of a spectrum. We strive to create simple products and view complexi...